Successful businesses are always searching for ways to increase their bottom line, whether through building up their brand, launching a new product, or increasing sales volumes.
Advertising is often the primary channel these companies leverage to further these goals. Advertising, however, has many challenges:
Targetivity actively approaches your target market by leveraging the rich psychographic information provided by modern social-enabled sites. We target precise demographics from hundreds of millions of people around the globe. We will integrate your advertising strategy allowing for real-time measurement of your desired actions. Our platform continuously fine-tunes the focus on your target market and overall cost. We can create a performance-based cost model, allowing clients to acquire traffic on a cost-per-action basis, ensuring that none of their advertising spend is lost on efforts that do not produce results. We believe this offers exceptional value over advertising in traditional media and alternative online methods.
Targetivity = Targeted Action.
Through our deep understanding of current technology, we’re experts on obtaining value and results from online advertising and marketing channels. We understand how to get solid value out of social networking channels, elevating the breadth of our client's reach from within their competitive markets.
Kurt Gooden : Co-Founder
Kurt is an internet innovator. As a co-founder of Targetivity, Kurt’s role is to oversee both technical and business developments, constantly raising our platform to greater capabilities. He has a passion for keeping a pulse on the rapidly changing online environment and identifying opportunities to serve real business goals.
Kurt was a co-founder of Appsession in 2007 where he was the lead developer for the company while it created and marketed social applications. Kurt combines traditional business acumen with a massive wealth of technical knowledge. He also offers strong ties to the technology and business communities.
Prior to these ventures, Kurt spent a significant tenure as the subject matter expert for social network platforms and other Web 2.0 development at the Royal Bank of Canada. He has been active in online application development for over 10 years and holds a combined bachelors degree in physics and business, as well as a masters degree in business, entrepreneurship and technology (MBET), both from the University of Waterloo.
Anthony F. Marrato : Co-Founder
Anthony is an ideas guy. He co-founded Targetivity to evolve the world of advertising and marketing into something much more efficient and accountable. Anthony’s role at Targetivity is to create business strategies and spread the word of our awesome service.
Anthony also co-founded Appsession, where he leveraged fast prototyping and idea generation skills to bring forward fun and exciting applications. His history in online applications, internet advertising and Toronto business networks creates a definite asset for our clients.
Prior to the entrepreneurial bug, Anthony had a successful track record of taking ideas and seeing them through to implementation, spanning from developing hydrogen fuel cell vehicles for General Motors to strategizing financial models for the Royal Bank of Canada’s trading floor. He holds a bachelors degree in engineering from the University of Western Ontario, a professional engineering license and an MBA from the Schulich School of Business.
Interested in learning more? Contact us directly at: firstname.lastname@example.org